Why are musicians “selling out”?

At the South by Southwest (SXSW) conference, panelists discussed ‘How did this song get in that commercial?” More and more musicians are selling their music to advertising companies, a practice that used to be branded as “selling out.”

 

Piano-Money-

 

In an interview with NPR’s Audie Cornish, Michael Paoletta, a panelist, remarked that “Sometimes when the music is right, you don’t need words at all.” Read more about why music is so essential to advertising and much more here.

 

Michelle Obama delivers the keynote address at SXSW

First Lady Michelle Obama gave the keynote address at the annual South by Southwest conference and festival in Austin, Texas on Wednesday. She talked about the Let Girls Learn initiative and participated in a panel with Missy Elliott, Diane Warren, Sophia Bush and Queen Latifah.

 

 

Read some interesting commentary on the event at NPR.