Why are musicians “selling out”?

At the South by Southwest (SXSW) conference, panelists discussed ‘How did this song get in that commercial?” More and more musicians are selling their music to advertising companies, a practice that used to be branded as “selling out.”

 

Piano-Money-

 

In an interview with NPR’s Audie Cornish, Michael Paoletta, a panelist, remarked that “Sometimes when the music is right, you don’t need words at all.” Read more about why music is so essential to advertising and much more here.