Music Makes Beer Taste Better!

Looking for a new trick to make beer taste better?  Good news!  According to a new study published in the journal Frontiers in Psychology, music can actually influence the way an individual perceives the taste of beer.

Photo credit: Dr. Felipe Reinoso Cavalho (image has been cropped)

A team of researchers from the Vrije Universiteit Brussel and KU Leuven were curious whether an individual’s taste experience could be influenced by music and packaging design, so they designed an experiment to test their theory.

A group of 231 participants were split into three groups.  One drank their beer from a bottle with no label and no specific song in the background.  Second, there was a group who drank the beer from a bottle with the beer’s specifically-designed label. Finally, a third group drank the beer from the labelled bottle while also listening to a specific song.

According to the study results, those who drank the labeled beer with music playing in the background reported a greater enjoyment than those who drank the labeled beer alone.

You can read the full story and more details about the study in the original article on thescienceexplorer.com!

The Monks of Norcia

The Monks of Norcia, a Benedictine order in Italy, have produced a CD of a gregorian chant. Perhaps surprisingly, this type of CD is currently very popular. The 1994 album Chant sold about 6 million copies!

 

Also, the monks are now brewing beer to bring the community together, and to earn income.

Listen to the NPR story here.